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Creative thinking is the most in

demand skill in business today!


Image from the World Economic Forum of the top 10 skills on the rise from the Future of Jobs Report 2023

Creative thinking is number one in the top ten skills on the rise for businesses worldwide.


The World Economic Forum’s Future of Jobs report surveys a cross-section of 803 of the world’s largest employers, collectively employing more than 11.3 million workers across 27 industry clusters and 45 economies from all world regions.


This globally representative group of business leaders consider creative thinking to be the skill most rapidly increasing in importance in their workplaces over the next few years (see image).


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Benefits of creative thinking in your business

CREATIVE SOLUTIONS

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We are experts

in business and creative thinking


Our expertise enables you to generate innovative solutions to any strategic issue in your business.

Come to us for

  • world class business consultancy
  • creative problem solving AI tools
  • training, and leadership services 


Our Services

Specialists in Creativity, Leadership and Innovation for Business



AI by itself is not enough. Are your people ready to leverage the advantages that AI provides?  Do you have a culture that encourages innovation? We provide a bespoke consultancy service to help you establish a culture where creative solutions can thrive, where your people are empowered to drive innovation in your business .


Our team specialise in creativity, leadership and innovation and we have access to all the expertise of Bayes Business School, a world-class business research institution, and its faculty.

Business-Sparks is a service provided by academics, scientists and business professionals from Bayes Business School (formerly Cass).


We are part of the National Centre for Creativity enabled by AI (CebAI), a multi-million pound investment by UK Research and Innovation and City, University of London.

AI Powered Creativity Tools Provide Personal Coaching Whenever You Need It



Try our free interactive digital tool for business leaders who are frustrated by the time and resources it takes to develop business strategies.


Developed over more than 10 years, we combine human-curated expertise and business information with AI. Explore ideas, develop different approaches, and discover larger numbers of more innovative business insights, faster! 

Upskill Your Team, Boost Performance and Enable Everyday Creativity



We offer one-off creative problem solving workshops, short courses in strategy, leadership and creativity and more formal CPD and Masters degree courses.


Train your people to leverage opportunities and innovate clever solutions to everyday challenges they face in the workplace. 


Business-Sparks is a service provided by academics, scientists and business professionals from Bayes Business School (formerly Cass).


We are part of the National Centre for Creativity enabled by AI (CebAI), a multi-million pound investment by UK Research and Innovation and City, University of London.

No other AI comes close

Combine AI reasoning with expert and up to date business know how curated by Bayes faculty and researchers. Safe interactive design makes Business Sparks very different from existing search engines and chatbots. The tool co-creates robust creative problem solving solutions for improved strategy, innovation, and productivity. No other AI chatbot currently offers this service.

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About Bayes Business School

Business Sparks has been developed by an expert team of business and AI specialists at the internationally acclaimed Bayes Business School, (formerly known as Cass), part of City, University of London. We utilise the expertise of our faculty colleagues and leverage the combined knowledge of the Business School.

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Bayes holds the gold standard of 'triple crown' accreditation from AACSBAMBA and EQUIS

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3rd best in London, 6th in the UK, 29th in Europe (Financial Times European Business School ranking 2022)

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5th in the UK for business and management research

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92% of our research was rated as world-leading (4*) or internationally excellent (3*) (The Research Excellence Framework 2021)

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3rd in the UK for Business Administration and Finance Research (ShanghaiRanking's Global Ranking of Academic Subjects 2022)

CebAI logo - red circle with writing reading 'CebAI, Creativity enabled by AI. Creativity on demand for business'

About the National Centre for Creativity enabled by AI

Business Sparks  is a tool developed  by The National Centre for Creativity enabled by AI (CebAI), at Bayes Business School.


We manipulate creative problem-solving processes using machine learning, among other types of new AI technology. CebAI’s tools are differentiated from chatbots like ChatGPT because of the interactive creativity prompts, curated expert knowledge from the Bayes faculty, and insights components built-in to the tools.


The centre’s mission it to develop research-based AI technologies that increase workforce creativity which, in turn, can contribute to improved productivity, competitiveness, and critical thinking.


We receive funding from Research England, with contributions from City, University of London and support in our research and development from over 20 industrial partners, some of whom are listed below...


Contact us for a no-obligation conversation about how we can empower your business with our cutting edge AI tools and creativity training for leaders and teams

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Bayes Business School
33 Finsbury Square, 
London
EC2A 2EP

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