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The Creative Edge Amsterdam

Sam Steele

Sep 12, 2024


"AI will not replace humans. Humans using AI will replace those that aren‘t"


Vera Blažević, Associate Professor of Marketing,

Radboud University

Vera Blažević, Associate Professor of Marketing, Radboud University explained how AI will help us overcome the limitations of traditional creativity techniques, in her brilliant and myth-busting talk.


Professor Neil Maiden introduced two cutting edge AI tools for business innovation.

  • Business-Sparks for business leaders and consultants
  • Insights for strategy leaders and senior executives dissatisfied with time consuming and costly innovation work.


Download the presentations from our workshop for senior leaders at the links below

Watch our brief  video summary of the event


Would you would like to host a similar workshop to keep your teams up to date with what's happening in GenAI and business innovation?


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