The Creative Edge Conference

Background

The third annual conference of the Centre for Creativity enabled by AI, was held at Bayes Business School in November 2023.  Conference presentations demonstrated how AI can enhance innovation at work and accelerate commercial objectives.

The keynote speaker, Professor Neil Maiden introduced Business-Sparks™ the new AI tool for business leaders and consultants. He explained the benefits of combining curated expertise, from the world-class Bayes Business School faculty, with AI reasoning. The output is faster, cheaper advice around business challenges and business models.

Vera Blažević, Associate Professor of Marketing, Radboud University explained how AI will help us overcome the limitations of traditional creativity techniques, in her brilliant and myth-busting talk.

Mark Carberry, Director of Executive Education at Bayes Business School closed our conference by detailing how organisations can use academic resources like ours to supports digital transformation. He showed some impact studies on businesses who have applied world-class consultancy, and culture change programmes that are created in higher education, which are cost effective and game-changing.